For the first time ever at 2010′s World Series of Poker (WSOP), personalized bracelets will be awarded to the event winners, and like snowflakes and pizzas, no two will ever be the same.
The WSOP formed a partnership with On Tilt Designs Pty. Ltd., with plans to adorn players in brand new WSOP merchandise from head to toe. The culmination of their partnership hinges On Tilt’s partnering with Steve Soffa, famed jeweler and watchmaker (see “Suicide King” picture) with a featured store at the Rio, home of the Series. With their partnerships, Soffa now becomes the official jeweler of the WSOP. Not a bad gig…
Soffa and his jewelers will be on hand at the bracelet ceremonies to personally engrave each bracelet with the name of the winner and details of the event. Further customization will be made available upon request.
The bracelets will be comprised of 14K solid gold with mixed cuts of diamonds, while the card suits on the front of the band will consists of rubies and black diamond. The Main Event bracelet will be close to six ounces of gold and 550 diamonds, a travel-size Fort Knox for your wrist offering you tens of thousands of reasons to never walk down a dark alley late at night.
Each bracelet will be accompanied by a beautifully lacquered box to house and display each timeless piece, until its winner gambles away all of his winnings and needs to pawn it to make rent.
For a pretty amazing look into the process behind these new bracelets, watch the video below.
